Howland Floor Covering is owned and operated by the dynamic mother/daughter team of Dixie Howland and Amie Whittington. Both Amie and Dixie are natives of Kalamazoo and Dixie has resided in Richland for the past 32 years. Dixie has 5 grown children and 5 grandchildren.

Dixie grew up in a retail family. In 1976, Dixie went into the furniture business. At the age of 25, she became a furniture buyer. She managed 2 furniture stores for over 6 years. In 1991, Dixie started her business and was given a chance to pursue her lifelong passion and follow in the footsteps of her father. With the support of her friends and the Richland community her business grew one day at a time.

Instilling a mission statement that’s core and is founded upon the importance of developing a relationship with the customer and being there when needed. Our store offers in home design consultation and provides professional and meticulous installation and assists the customer through the entire process of buying flooring.

It’s all about creating a mutual relationship of trust and that is what has kept Howland Floor Covering in business for over 25 years.